What a Croc! Twitter, helping or hurting business? / by JD Andrews

Here we go again...

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@Crocs

It was almost two years ago that I wrote this post, July 6 2010 to be exact - Asking a simple question:

Companies on Twitter ~ are they hurting or helping business?

I've been on the Twitters since July 9th 2007 (early adopter I.E. Nerd Boy) back then there were just a few companies using it and even fewer celebrities. So of course I would follow companies I liked and always hoped they would follow me back, like @crocs.

Why would I think they'd they follow me back? I'm not a celebrity. Well...I'm their customer! I'm the guy that spends his hard earned money on their products, and since I like their products so much, I follow them on social media. Not only do I like their rubber shoes, I like them so much that I post photos of them, yes, photos of Crocs! (Here & Here)

I know companies have marketing departments that decide their "social media strategy" and maybe that includes Following and then UnFollowing lots of twitter accounts making it seem they are more popular than they really are (I've seen a lot of this lately) or maybe they just want to follow celebrities...I'm sure they're all very loyal petroleum-derived foam shoe fans.

I just havent seen any Croc pics from Oprah......yet.

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(Celebs are all that @Nike Follows)

I'm no business expert but I believe smart companies would love that direct link to their customers and know immediately what they think about them and their products. They could just ask...

Or they can always pay another company to conduct focus groups, gather data and do presentations...that sounds fun too.

Why ask Why?

Well the beauty of Twitter is - There are NO rules, it is what you make it.

So instead of asking why a company wouldn't want to follow their loyal customers - start asking what company wants a new loyal customer...

"If you don't take care of your customers, someone else will" ~jda

This is all IMHO (In my humble opinion)

Rant :-)

~jd

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July 6 2010

Some companies get it, good products, good marketing, good customer service, etc.

Some don't.

Some companies "get" Social media. They create Facebook Fan (Like) pages, start a twitter account and a way they go ---

But the question is WHO is the voice of that company? Who is posting, responding and interacting with the consumer?

It seems a lot of companies that don't understand social media, especially twitter, get a "younger" person in the staff to look after the accounts. In some cases I am sure this works out well and the company looks and sounds great in the social world.

It's great for customer service to help out, get feedback and come up with new ideas….

(Cue the scary Music)

But what happens when it doesn't?

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The backstory:

I love crocs, yep those big, ugly, rubber shoes that make your feet look like Mickey Mouse. (My wife hate when I wear them) So of course I started following @crocs on Twitter, they followed back and I was happy to support a cool home town company (Boulder, Colorado).

I even sent a few messages about my recent purchase ~  3 new pairs of squish, bright colored, foot goodness coming my way.

I never expected a response, companies are busy and I can appreciate that but what I wasn't ready for was……….the UNFOLLOW….(More Scary Music)

What…..Where…..Why…….When……..HUH? Unfollowed, what happened @crocs? Did I post too many Apple tweets, did you follow a bunch of people to get followers and then dump em, do I just tweet too damn much (which I do) OR is the person in charge of your account not thinking about 

who

(customers vs non-customers)  was getting unfollowed???

I am human, I was a little hurt and then mad. "Forget them, I will NEVER buy any more Crocs…..EVER!" 

This happened a few months ago and I'm over it now Crocs, no hard feelings.

 I went back and fourth about even writing about it BUT this is what it's all about, communication.

SO my question to you:

Are you influenced, good or bad, by companies on social media?

If you have your own story, I would love to hear it.

Thanks for listening (reading) :)

~jd 

p.s. I still like crocs ;)

FOLLOW UP: Crocs contacted me right away and admitted they are new to Twitter. This proves this company gets it and I greatly appreciate them reaching out and wanting to discuss the situation. I'm happy to report they are back following me and I still love them, maybe even a little more now. (my wife still doesnt like to wear them but agrees they are fun for our little girl)

~jd

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